The Doneger Group has appointed Michelle Evans as executive vice president of merchandising. This is a new position for the company and a key leadership role. Evans will be a member of the company’s executive team and report directly to Abbey Doneger, president of The Doneger Group.
Evans will lead Doneger in its core merchandising advisory
services including strategic merchandising direction and business analysis
across women’s, men’s and children’s apparel and accessories. She will also
oversee Directives West, the company’s Los Angeles-based merchandising team
which provides industry analysis and extensive coverage on the West Coast
lifestyle as it relates to retail, fashion, and the consumer.
Evans has nearly 20 years of extensive retail and
merchandising experience. After starting her career in management consulting at
Charles River Associates, she has worked across diverse business models from
traditional luxury brands such as Tiffany & Co. to transformational
e-commerce companies including flash-sales disrupter Gilt and social retail
platform Chloe + Isabel. In her most recent role at conversational commerce
start-up Jetblack, Evans led the merchandising team for its text-message based
personal shopping service.
“Michelle is a seasoned executive with outstanding
leadership skills and significant insight into the changing retail landscape,”
said Doneger. “I am confident that our clients and Doneger team will benefit
from her innovative and strategic thinking.”
Evans added, “I’m excited to collaborate with the unparalleled
Doneger team and apply my unique experience at the intersection of fashion,
analytics and technology to help our clients thrive in a dynamic retail