MR Magazine Uncategorised

SUSTAINABLE MENSWEAR BRAND OUTERKNOWN EXPANDS INTO WOMEN’S

Outerknown is expanding its sustainable menswear line into women’s for the first time ever this spring.

In 2015, professional surfer Kelly Slater and creative
director John Moore set out to create a brand that would disrupt the fashion
landscape by making a true connection between sustainability and style. Since
then, Outerknown has succeeded in building brand affinity within the conscious
lifestyle and menswear markets by offering quality products, made with the best
partners, and most importantly, with the highest regard for people and planet.

“We started Outerknown to prove that we could make
great clothes using fair labor practices and materials that are not harmful to
the environment,” said Slater. “Our growing business shows us that
people want to make conscious choices about their clothes—you don’t have to
harm people or the planet for the sake of fashion.”

Inspired by and designed for the women who are making change
– in their respective fields and in their communities all over the world –
Outerknown women’s seeks to reach those whose style is led by their
intelligence. The debut collection of 17 styles includes a variation of tops,
dresses and bottoms in various color ways that all work together to create a
versatile wardrobe of effortless, everyday essentials that come with a clean
conscience. Incredibly, the entire collection is made of 100% benefit fibers
(organic, recycled, and/or regenerated) with prices ranging from $48 – $268.

Outerknown

Moore added that over the years, they noticed that
Outerknown’s customer base was growing beyond just men. “Women were always
‘borrowing from the boys’ and have continuously showed their support of our
ethos, quality and style. We thought it was time to give them pieces they could
call their own.”

Some of these pieces include the Canyon Dress, Bee Shirt,
Sunrose Top and Pacific Kimono, all made of 100 percent organic cotton and
produced in collaboration with Piece & Co, an organization working to
empower women around the world through textile manufacturing. It is an
organization that is near to Outerknown as it parallels the brand’s commitment
to social and environmental responsibility.

Outerknown women’s debut campaign features environmental
activist and Trash is for Tossers blogger Lauren Singer, activist and founder
of Female Collective, Candace Reels, and model and founder of Chasseresse,
Raychel Roberts. “It was important for us to look to women with an
authentic connection to People and Planet,” said Moore. “Lauren,
Candace, and Raychel each embody the intelligence, enthusiasm, and drive to
leave this planet better than they entered it, and more importantly, are
sharing their knowledge to inspire change.”