Swedish sock and underwear brand Happy Socks is diving into swimwear for spring/summer 2019 with a full collection of men and women’s swim, as well as a selection of distinctive limited-edition summer essentials such as slider sandals and a pool float.
The range includes styles for both men and women in a
selection of vibrant signature prints like the pastel sprinkled ‘Big Dot’ motif
and party-ready patterns from the upcoming spring/summer 2019 collection.
The men’s swim short includes a supportive mesh lining and a
classic elastic waist with drawstrings, offering a relaxed fit during and after
swims. Crafted from a fine blend of synthetic fibers to minimize creases and
sun bleaching, the style is made to handle summertime wear and tear like a
Happy Socks’ first-ever summer essentials includes colorful
slider sandals in zesty summer shades, a playful pink and blue beach towel, a
polka dot covered beach bag and a confetti-coated pool ring; all made for fun
in the sun.
To celebrate the launch of the brand’s new full line of swimwear, Happy Socks has tapped acclaimed actor and chart-topping singer David Hasselhoff to front a special campaign. Titled “The Hoff’s Day Off”, the campaign depicts the Swedish lifestyle brand’s playful DNA and Hasselhoff’s eccentric personality.
Renowned for his leading roles in the beloved tv-shows Knight Rider and Baywatch, Hasselhoff now trades in his red lifeguard swim shorts
for Happy Socks’ signature bold patterns to play a role tailor-made for him:
Set underneath the blue skies of Los Angeles, California,
The Hoff puts his hard-earned summertime skills on full display; operatic vocal
cord training, high-kick karate, slip-sliding by the pool in Happy Socks and
sandals (something only few can handle), and unleashing a few poses from his
picture-perfect arsenal. Captured in a quirky 80s aesthetic, “Hoff’s Day Off”
is a seriously fun ride to the carefree heart of summer.
The full Happy Socks swimsuits and swim shorts are $75 and will be available alongside the Summer Essentials collection in Happy Socks’ Concept Stores, online at Happysocks.com, and at selected retailers.