wwd Fashion Features Footwear

Influencers, Celebrity Remain Key Parts of ShoeDazzle Growth Strategy

The launch of Pat McGrath’s Technicolor Odyssey was a glamorous affair dipped in gold ✨ ⁣⁣
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Pat McGrath Labs, has officially taken over Selfridges’ Corner Shop with “The Mothership,” a three-month beauty destination for her beauty range. McGrath added her high-shine, high-glamour touch all over the Corner Shop, dressing every wall in her favorite gold hue and adding life-size gold lips and a gold vending machine display in the space.⁣⁣
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Everyone from the dancers to the guests, which included the likes of Stella Maxwell, Noomi Rapace, Jessica Stam and Charli XCX, embraced McGrath’s exuberant spirit for the evening and went all out with their makeup.⁣⁣
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Report: Fiona Ma & Natalie Theodosi⁣

See more of the party in our story. ⁣⁣
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#wwdbeauty⁣⁣
#patmcgrath⁣⁣
#selfridges⁣