MR Magazine Adidas

MISSONI TEAMS UP WITH ADIDAS FOR LINE OF PERFORMANCE APPAREL AND SHOES

Missoni has joined forces with Adidas Running for the first time ever to create a line of performance shoes and apparel that celebrates the innovation and craftsmanship of the sportswear brand and the Italian fashion brand’s co-founder, who was an Olympic hurdler, Ottavio Missoni.

The collection’s footwear range incorporates Missoni’s trademark space-dying technique on the knitted upper to achieve its iconic “flame” pattern and Adidas’ Boost technology which provides runners with optimal responsiveness and energy.

The range of apparel offers the runner a full ensemble with a Primeknit CRU short sleeve, a PHX Jacket that offers weather protection and breathability, and a Marathon 10 Short in a knit option all in two unique colorways – multicolored and black and white – available for both men and women.

Missoni x Adidas

“The story of this collaboration started from the idea that
both our companies’ founders were amazing craftsmen that were constantly
pushing the limits of their industry,” said Angela Missoni, creative director of
Missoni. “We hope runners everywhere will enjoy the product range for its
creativity and quality above everything else.”

“Our collaboration with Missoni is very close to our hearts,”
added Craig Vanderoef, senior director of product at Adidas Running. “Our
founders built our brands on such similar values – innovation, creativity,
high-quality craftmanship – to bring their inspirational stories together was
an amazing experience. Working together was a natural fit, taking each of our
crafts to the next level to seamlessly merge style and performance together.”

Showcasing Missoni’s authentic credentials in the realm of
athletics, founder Ottavio Missoni, started his career as a runner at the age
of 16, and then going on to represent Italy in the 400m finals at the 1948
Olympics Games in London. Presently Ottavio’s daughter, Angela Missoni, is the creative
director of the business and is committed to infusing the family brand with new
energy, communicating new trends and ideas since 1997.

Missoni x Adidas