MR Magazine Uncategorised


Ike Behar has launched a new line of Italian-made suits, dress shirts, ties, and accessories inspired by John Wick: Chapter 3 – Parabellum, which releases in theaters May 17th.  In this third installment of the popular action franchise, super-assassin John Wick (played by Keanu Reeves) returns with a $14 million price tag on his head and an army of bounty- hunting killers on his trail.

Building upon its six-decade history of sartorial excellence
and working with costume designer Luca Mosca to provide wardrobe for all three
films in the franchise, Ike Behar has created a collection capturing the elegant
style of John Wick. Taking its name from the film series’ iconic Continental
Hotel, the collection features some of the same garments originally made
bespoke for the film.

This new collection, dubbed the Continental Collection, is now
available at Ike Behar’s boutiques in Boca Raton, Charleston, Charlotte, and
Washington, D.C., as well as online at, and at select retailers.
Suits are made in Italy of natural stretch wool and fashion items (T-shirts,
shoes, ties, belts, shirts and cufflinks) range in price from $95-$995.

“Over the decades, Ike Behar has made something of a
tradition out of collaborating with Hollywood on a number of film and
television projects,” said Alan Behar, CEO of Ike Behar. “Our latest endeavor
with John
Wick: Chapter 3 – Parabellum
beyond just outfitting John Wick. This time, we’ve partnered with Lionsgate to
create a complete collection, including apparel and accessory styles worn in
and inspired by the movie. The collection features a monochromatic color palette
and sleek streamlined silhouettes that reflect the neo-noir aesthetic of the
film and series.”

At an event held last Friday, Ike
Behar and Lionsgate created The Continental
Experience, a unique immersive happening that recreated the interior of John
Wick’s safe haven: The Continental Hotel. The event was set in the real
interior shooting location from John
Wick: Chapter 3 – Parabellum
. Inside, activations represented all three
films, including getting outfitted for the ultimate John Wick look by Ike
Behar. Hotel staff & characters interacted and performed, prizes were given
out, and a good time was had by all.

Photos by Marion Curtis / StarPix for Lionsgate