MR Magazine Uncategorised

ARMIE HAMMER HELPS LAUNCH BRIONI’S NEW ‘PRIMO’ SUIT

Brioni has unveiled ‘Primo’, a contemporary interpretation of the brand’s iconic tailoring.

Named after the Italian word for ‘first’, the ‘Primo’ suit
offers an introduction to the effortless elegance of Roman sartorial
savoir-faire.

To reveal the collection, Brioni partnered with American
actor Armie Hammer. Captured in Los Angeles by photographer Gregory Harris, the
campaign is a fresh portrait of Hammer arriving on set and taking center stage
while wearing the ‘Primo’ suit in a contemporary distillation of the Brioni
style.

The Brioni ‘Primo’ suit is available in Brioni stores
worldwide and at brioni.com.