Brioni has unveiled ‘Primo’, a contemporary interpretation of the brand’s iconic tailoring.
Named after the Italian word for ‘first’, the ‘Primo’ suit
offers an introduction to the effortless elegance of Roman sartorial
To reveal the collection, Brioni partnered with American
actor Armie Hammer. Captured in Los Angeles by photographer Gregory Harris, the
campaign is a fresh portrait of Hammer arriving on set and taking center stage
while wearing the ‘Primo’ suit in a contemporary distillation of the Brioni
The Brioni ‘Primo’ suit is available in Brioni stores
worldwide and at brioni.com.