wwd Fashion Features

Calvin Klein Taps Eva Vidal Dans as Chief Product Officer

Calvin Klein has named Eva Vidal Dans as chief product officer, effective immediately.

She succeeds Jacob Jordan who had been global chief merchant and product strategist since October, 2020, and left in May.

Dans will report to Eva Serrano, global brand president of Calvin Klein.

In this role, Dans will oversee the entire product creation process. She will set the strategic direction for the global product development framework and partner closely with design and supply on cohesive end-to-end product offering.

“Eva Vidal Dans is a seasoned merchandising and product executive whose creativity, inspiration leadership style and deep fashion expertise will help strengthen and grow Calvin Klein’s product offering. I am confident that her ability to excel in end-to-end product creation and commitment to building strong teams will drive our brand forward,” Serrano said.

Dans was most recently with Inditex, where she led the product strategy for the Zara Group and its Sustainability Innovation Hub. Before that, she oversaw the design, sourcing and product divisions, where she led a team of 100 and built successful product strategies for Zara’s more than 200 commercial markets.