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Business of Fashion
KEY INSIGHTS Hainan has cemented itself as an important domestic shopping hub over the pandemic thanks to duty-free retail and diverse tourist attractions. A change in regulations by 2025 will make it more attractive to some luxury brands as they will be able to directly operate stores. Recent and upcoming investments make Hainan an attractive...
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Foreign brands operating in China have long enjoyed the freedom of accessing consumer data — without the need of informing internet users — to run personalised marketing campaigns ranging from customised emails to targeted product recommendations. But as the tech-savvy nation joined the growing list of jurisdictions last November to introduce data privacy legislation, namely...
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A little-known sunscreen brand with fewer than 25,000 Instagram followers played host to two of the hottest events at this year’s Art Basel Miami. The brand, Vacation, hosted two parties alongside Poolsuite — a sister project that operates as an app and website featuring an always-on “internet radio” — during the four-day fair and was...
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It was a global ad campaign for Calvin Klein unlike any other. The PVH Corp.-owned brand had representatives from its teams in various parts of North America and Hong Kong on Zoom, checking in on a shoot taking place in Seoul with girl group Blackpink’s Jennie. The campaign was a stand-out for several reasons, in...
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BERLIN, Germany — Shares in Global Fashion Group (GFG) opened at €4.47 ($5.05) on Tuesday before dipping to €4.34 at 0727 GMT on their first day of trading following their stock market listing in Frankfurt. The company — which runs e-commerce platforms, largely in emerging markets — said on Saturday it had placed 40 million...
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