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Footwear News
K-Swiss is ready to take on China. Following initial reports in May of an acquisition deal, Chinese sportswear firm Xtep International Holdings Ltd. completed its purchase on Aug. 2 of K-Swiss Global Brands, which comprises the K-Swiss, Supra and Palladium labels. And execs at the footwear firm are optimistic about the overseas opportunities under the...
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If you build it, will they come? Las Vegas is certainly hoping that Kevin Costner’s “Field of Dreams” mantra holds true for its bustling metropolis, which has a number of development projects in the works. The city is aiming to transform the downtown area into a desirable destination for residents, businesses and tourists alike. “[We...
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Mario Moretti Polegato has a special connection to the Nevada desert. When the Italian mogul was attending a convention for the family wine business in Reno during the early 1990s, the sneakers he was wearing became so hot and uncomfortable that he decided to take action. With a Swiss Army knife, he perforated the soles...
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July 26, 2019: After debuting a second store and creative hub in L.A. in May, Swedish legwear company Happy Socks is strengthening its presence in the City of Angels with another retail location. Its third shop there will be located in a 484-square-foot space in the Westfield Century City mall and is slated to open...
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VF Corp. has raised its full-year guidance following a better-than-expected earnings quarter that marked its first since the spinoff of its denim business. The Greensboro, N.C.-based firm posted Q1 revenues that climbed 6.3% to $2.27 billion, topping Wall Street estimates of $2.24 billion. Although reported profit dropped from $160.4 million to $49.2 million — due...
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Kanye West’s Adidas Yeezy label has been red-hot, while basketball sneaker sales have been lagging in recent years. A Yeezy Basketball line has been rumored since 2018, but a b-ball sneaker from the brand has yet to drop. According to Adidas Vice President of Global Entertainment & Influencer Marketing Jon Wexler, who was instrumental in bringing...
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In just four short years, Amazon has turned Prime Day into an industry-wide shopping event that no one – especially its biggest rivals — can ignore. On Monday, just as the e-commerce giant began its 48-hour discount bonanza, Target kicked off “Deal Days,” eBay launched its “Crash Sale” and Walmart began “The Big Save” —...
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Eight months have passed since FN first reported on diversity challenges at Adidas’s Portland, Ore., offices. In that time span, the German-based brand has continued its streak of sales growth in the North American market, eking out gains of 5% in the most recent quarter, despite supply chain issues and heightened competition from Nike and...
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When it comes to powerful marketing moments, Nike Inc. might just “Never Stop Winning.” The brand topped off Sunday’s emotional and emblematic win for the U.S. Women’s National Team (USWNT) at the Women’s World Cup with a stirring video ad, which included the same tagline. The spot featured images of the Nike-sponsored USWNT athletes, including...
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Footwear stocks are in the green after Washington and Beijing agreed over the weekend to resume trade talks and put a hold on their yearlong trade war. The Dow Jones Industrial Average jumped 1%, or 260 points, at market open on Monday, with blue-chip stock Nike up 1.8% to $86. The S&P 500 increased 0.6%,...
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