The evolution of retail design warrants a study of architectural practice in the digital realm. While physical commercial spaces have been the conventional center of shopping experiences, the emergent frontier of the metaverse—an interconnected network of virtual 3D environments—indicates an important shift in brand-consumer interactions. For architects, this liminal space presents a unique canvas, free...Read More
Malbon Golf is expanding its reach beyond the links with a new collaboration with Prince, the racket sports brand. The two companies have partnered on a limited-edition capsule of apparel and tennis gear inspired by the Andre Agassi era in the ‘80s and ‘90s. The palette is basically neutral with red as a pop color...Read More
Gen-Z didn’t fall for Coach by accident. In 2021, Coach had set a strategic goal of appealing to what it dubbed a “timeless Gen-Z” customer. The company did some consumer segmentation and realised this was a shopper with classic style, who would invest in purchases and whom Coach felt it could win over. But Coach...Read More
