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wpadmin
Twenty years ago, Under Armour — a then emerging competitor athletic landscape coming out of Baltimore — delivered its debut brand campaign, “Protect This House.” The effort, highlighted by an intense and instantly memorable “We must protect this house” chant, helped earn the brand a spot among the industry’s giants. Now an established force in...
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Fast fashion retailer H&M launched its first branded resale platform Tuesday with ThredUp. Now the largest retailer under ThredUp’s business-to-business-to-consumer channel, “H&M Pre-Loved” aims to offer H&M customers an easy way to access secondhand pieces for their wardrobe.  The resale goods are available to shop at Hm.thredup.com starting Tuesday with subshops for H&M concepts such...
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The company has emerged as a top player in digital fashion since its launch in 2020. Greenfield Capital, a Berlin-based fund focused primarily on early-stage crypto start-ups, led the round, with participation from Slow Ventures, Warner Music, The Artemis Fund, Red DAO and others. ”Digital fashion is something we have become extremely excited about as...
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Macy’s is partnering with Dior Beauty as its first beauty sponsor for the 48th annual Macy’s Flower Show. Thousands of plants, flowers and trees will be on display on the main floor, balcony and windows of Macy’s Herald Square flagship store in New YorkCity from March 26 through April 10. Dior’s exhibition, centered on its...
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The 2023 Oscar Awards brought an end to the 2023 awards season — and did so with a burst of glamour. Fashion commentator Melissa Rivers certainly thought so, given that stars “save what they feel is their best dress for the Oscars” and a return to formal dressing-up is already here — particularly seen in...
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The conventional wisdom around awards shows these days is that their importance as a cultural force is in possibly terminal decline. Last year’s Oscars had the second-lowest ratings ever, besting only the awkward mid-pandemic edition in 2021. Fashion brands still compete to dress the hottest celebrities, but to them the red carpet is just another...
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Powered By People, the Canadian wholesale marketplace that connects fashion, home goods and jewellery buyers in North America and Europe with small-batch producers in roughly 70 countries, has secured $13.6 million in new funding to scale its operations, expand its tech tools and deepen its relationship with African suppliers. The “blended financing” was the result...
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British-born sustainable designer Patrick McDowell tends to look to his past for inspiration — but this season, he’s also looking to the future, with a new biotech collaboration. “Every show has a strong story that relates to me as a child,” shared McDowell. “Where I’m from — Liverpool — there’s this rivalry between two football...
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If you purchase an independently reviewed product or service through a link on our website, Footwear News may receive an affiliate commission. If you’re team stripes, we’ve got great news for you. Starting today until February 21, adidas has put a wide array of their most coveted items on sale with an extra 30% off...
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23rd February at 15:00 GMT / 10:00 EST Featuring Florian Heubrandner, vice president of global textiles business, Lenzing and Nina Marenzi, founder and director of The Sustainable Angle & Future Fabrics Expo, in conversation with BoF’s senior content strategist Alice Gividen. This #BoFLIVE is brought to you in partnership with Lenzing. To prepare for the...
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