Apr 11, 2023 9:00AM EDT Adidas is bringing its game-changing Ultraboost shoe to the golf course. The Adidas Ultraboost Golf, according to the brand, was inspired by the original stylish and functional running shoe that was unveiled in 2015. Adidas said the spikeless golf version was built using the same Ultraboost last, but features several...Read More
Twenty years ago, Under Armour — a then emerging competitor athletic landscape coming out of Baltimore — delivered its debut brand campaign, “Protect This House.” The effort, highlighted by an intense and instantly memorable “We must protect this house” chant, helped earn the brand a spot among the industry’s giants. Now an established force in...Read More
Three days into 2023, three of the most decorated American ski athletes — Bode Miller, Chris Davenport and Michelle Parker — gather under the sunrise glow at Holloway’s Pretty Good Horse Barn, a ranch in Bozeman, Mont. It’s an odd location for the group — flat prairie land, the Bridger Mountains far off in the...Read More
If you purchase an independently reviewed product or service through a link on our website, Footwear News may receive an affiliate commission. Long before adidas became a staple in streetwear, adidas was a soccer brand. It lived and breathed the sport with its cleat innovations and jersey materials meant for the field. Every so often,...Read More
Nike has countless pro athlete ambassadors that sports fans know and love. Now, it has a college soccer star on its roster. Continuing with its commitment of supporting women athletes throughout their journey in sports, Nike announced that it has signed Reilyn Turner, a sophomore on the UCLA women’s soccer team. The signing marks the...Read More
As running takes off, New Balance is launching a new program to empower women in the sport. The Boston-based shoemaker today launched “The Stolen Starts,” an initiative meant to inspire a global community of female runners. As part of the program, New Balance has partnered with 11 female athletes from across the world to help...Read More
